Speakersbase Blog

Meet the PROs: Yan Ketelers

09/10/2018

 

Speakersbase is happy to announce that we have started with our PRO project! In it, we will be helping a small selection of hand-picked experts to get on stage more. Get to know the PROs! Today: Yan Ketelers! 

Yan Ketelers is an expert digital marketeer and revenue strategist with a passion for innovations. What keeps him going are the reactions of the audience! “The feedback I get after talks, even weeks after testing tools and strategies, motivates me to continue putting best cases on stage. For example, when I introduced Soapbox (a video/screen recording tool from Wistia). Afterwards, I got several mails in my inbox with the subject ‘my first soapbox’. It’s just awesome to see that with a short keynote you can have an impact on people’s happiness and efficiency at work. So when peers send me cool cases, I want to transform them in inspiring stories and sexy slides as soon as possible to share them with an audience.”

Passionate and driven

An expert in brand marketing and crypto, but he is passionate about a whole range of things. “Testing and measuring ROI is for me the only way to go. Revenue strategies can be B2B and B2C, with a growth model behind it. It’s combining great brand stories with growth tactics that can put your business in front of the right people. Having a clear mission and vision is a basic need for every company. When it comes to innovations I’m a crypto-enthusiast and investor. I’m in contact with a lot of the big crypto-companies and I never saw a market advancing that fast. I’m also a fan of VR/AR/MR technologies where I help with Go To Market strategies, explaining the power of those new ways of storytelling to bigger brands. I worked in several start-ups, so I will always say that I work environment is super important to attract and retain talent. But also to innovate and be happy.”

What fascinates Yan Ketelers about those varied topics is that you can’t study them in school. You learn them by a community of people testing strategies and sharing insights with each other. “It’s changing every day, week, month, so you have to stay up to date and take risks. I love to get out of my comfort zone to gain as much expertise as soon as possible, and share them on a stage.”

We are happy to work with Yan, and we’ll be keeping you posted on his public speaking and other work!