6 Ways Speakers Can Use Social Media to Raise Awareness with Michelle Carvill
Content Contributor – Michelle Carvill – UK. About Michelle – Not another digital marketing consultant that’s for sure. Be prepared not only to learn how to connect and communicate effectively via digital technologies – but also how to breathe – so you stay truly connected to your purpose, message and wellbeing along the way. Become a Content Contributor today!
As a speaker in this digital age – regardless of your topic, you’re expected to have an online presence.
So… when it comes to social media – how do you show up?
Whether you love or despise social media – there’s no escaping the reality that over three billion people around the world, connect and communicate via the channels on a daily basis.
And they’re not just sharing information – they’re using the channels to research, learn and make decisions.
Indeed, the latest PWC Consumer Retail Report (2018), showcases that social media is the number one platform for influencing consumer behaviour – above websites, comparison sites, trade press, advertising and direct mail.
As a speaker, let’s take a quick look at 6 ways how social media can help you to ‘show up’ and build strong online presence:
1) Driving eyeballs
Social technologies, with the touch of a few buttons, enable you to share interesting content to extend the reach of your personal brand far further than you could potentially have ever done in the past. Whether you have a personal website, or you’re driving people to a Facebook page, your Speakersbase profile or indeed a blog, your social activity, and the inclusion of directional links, enables you to direct eyeballs straight to your chosen base. Of course, you can do this both organically or via paid advertising options too.
2) Sharing your art – an authentic taster
There are two aspects to brand awareness, one is around creating traffic and being where your audiences are and the second, is around how you show up. Facebook Lives and Instagram Stories and the opportunity to share live video or pre-recorded video, provides you with the opportunity to get yourself out there in a very authentic way – it’s the next best thing to seeing you live! As a speaker, this gives you direct opportunity to showcase your art to the masses, without them being in the same room.
3) Making content creation simpler
Following on from sharing your art. Content strategy, creation and implementation is always one of the biggest stumbling blocks when it comes to social media activity. The beauty of applications such as Facebook, Twitter, Instagram. LinkedIn and Snapchat, is that they enable you to create live video, very simply and directly – which can then be streamed, saved, edited and repurposed, as required. Instagram also has some smart, fun and very simple to use tools such as Boomerang and Stop Motion, which enables you to create video content on the hop. And of course, there are a whole range of third party apps that work with the platforms to create creative and compelling content. I recommend, Storeo, Over, Canva, Clips, Adobe Spark and Videoleap to name a few.
4) Tuning in
A key area which is so often overlooked on social is… listening. The channels provide opportunity to tune in, listen and research what’s being said by whom and how often. There are now very sophisticated tools that enable you to translate what’s being said out there in your landscape and by who. As a speaker – it may be that you want to track opportunities for speaking engagements and therefore tune into relevant keywords. Whilst there are a number of enterprise tools out there – on the social channels, you can run simple searches – or if you’re using a dashboard, such as Hootsuite, you can set up streams tracking specific keywords so that you can easily sort through the noise. And don’t forget good old ‘Google Alerts’. It may be that you’re going to be speaking at an event and you want to track the relevant hashtag so you can weave aspects of the social conversation into your talk. Listening is super powerful and an important part of being social. Don’t underestimate the power of listening.
With so many people regularly using social media, why wouldn’t you use the channels to promote yourself. Particularly given how quickly someone can share your promotion into their audiences and expand the reach. But a word of warning. No one wants to be ‘spammed’, regardless of which channel they’re on. Social networks are indeed, networks. Be as targeted in your promotions as you can be. And ensure that promotions aren’t the only thing you do. If all anyone expects from you when they see a message is yet another promotion, they are likely to switch off. Give value to your audiences, build rapport, entertain and engage. Strike a balance where you’re giving more value than promoting. Your promotions are likely to go down far better with people who have had a chance to get to know you, like you and trust you. Indeed, I’m not aware of any other channel where you can consistently have relevant conversations and share timely promotions directly into the palms of engaged or highly targeted audiences.
6) Business development
The social channels offer the perfect opportunity to build new relationships. You can use them to learn more about people, in real time – enabling you to build meaningful engagement which can lead to meetings and potentially new opportunities. The channels also enable you to research who it is you need to speak to – and review what they’re saying and learn a little bit more about them and their values so that your connections can be contextual. LinkedIn and Twitter are both great tools for this, giving opportunity to build connection and good old-fashioned networking.